Research Methodology

Shammah uses distinct research methodologies at each stage, selecting the best approach to provide actionable research and insight for your business. Shammah improves market planning by using the most robust marketing data, react quickly to competitors activities and improve targeting of distribution channels.

Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, market research will help you to develop a successful marketing strategy.

Market research helps you to reduce risks by getting product, price and promotion right from the outset. It also helps you focus your resources where they will be most effective.

Shammah uses quantitative research and qualitative research.

Please contact us at or use our Contact Us page for more information on our research methodology